A nemesis to the first mortgage originator who takes an application from a consumer—and the source of a hot lead to other mortgage originators—trigger leads are regaining popularity. Based on complaints surfacing about them over the last couple of months, the resurgence of trigger leads is due to low interest rates. The complaints seem to be more about the misuse of trigger leads and the sometimes deceptive practices of the users, rather than the common complaint of a few years ago regarding the very existence of trigger leads.Click to continue
↧